Mr Stitch Embroidery

Mr. Stitch: average Google position from #22 to #11 and click-through rate up 58%

Client Mr. Stitch · Market Los Angeles, USA · Platform Wix · Service Monthly SEO + GEO · Website mr-stitch.com

Los Angeles custom embroidery shop on Wix. We cleaned up the SEO tags, added rich structured data with FAQs and services, and tuned the pages for local buyer searches. Every number below comes from Google Search Console.

Mr. Stitch: average Google position from #22 to #11 and click-through rate up 58%

The challenge

Mr. Stitch is a custom embroidery shop in Los Angeles with a strong local reputation but a website that Google was not reading well. The site carried old keyword tags, untidy titles and meta descriptions, and no structured data, so buyer searches like "custom embroidery Los Angeles" were landing the shop on page 2 and 3. The traffic that did arrive was mostly brand searches from people who already knew the name.

The goal: get the shop in front of people searching for embroidery services in LA who had never heard of Mr. Stitch, and make the site readable for Google's AI answers as well as classic search.

What we did

01 · Clean SEO tags. Rewrote titles and meta descriptions around local buyer searches such as "custom embroidery Los Angeles" and "embroidery service near me". Removed legacy keyword tags and messy spacing so every page had one clear focus.

02 · Structured data for AI. Added LocalBusiness, Service, Offer and FAQ schema (12 questions) so Google and AI tools can quote the shop's services and answers directly.

03 · Local SEO. Kept the Google Business Profile and the website details (name, address, services, hours) matched, so the shop shows up for "near me" searches and map results.

04 · Monthly tracking. Reviewed Google Search Console every month, found keywords sitting at the top of page 2, and kept pushing them onto page 1 with small content and tag updates.

Tools: Google Search Console, Google Analytics 4, Wix SEO settings, JSON-LD structured data, Google Business Profile.

The results

Average Google position across the whole site improved from 21.9 to 11.5 (Jun to Sep 2025 vs Jun to Sep 2026).
Keywords ranking on page 1 grew from 538 to 709 (+32%).
Click-through rate rose from 1.9% to 3.0% (+58%): the same impressions now earn far more visits.
Buyer keywords jumped: "custom embroidery" from position 53.9 to 8.8, "embroidery service" from 46.9 to 7.0, "embroidery company" from 33.5 to 5.7.
New #1 ranking for "where can I get a hat customized with embroidery near me" (2,545 impressions).
Since Search Console began reporting AI features in May 2026, the site has earned 1,573 impressions inside Google AI Overviews and AI Mode, with 46 pages already shown in AI results.

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Source: Google Search Console (web search), pulled 2 October 2026. Comparison 1 Jun to 29 Sep 2025 vs 1 Jun to 29 Sep 2026. Keyword counts are queries with an average position of 10 or better. AI feature data in Search Console starts 18 May 2026.