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How to Set Up Google Business Profile on Wix (2027 Guide)
You've built your Wix website, added your services, and made sure everything looks good. But there's one thing you might have missed: your Google Business Profile.
When someone searches for a business nearby, they often check Google Maps before visiting a website. They want to see the location, opening hours, reviews, and a phone number they can call.
A Google Business Profile helps you provide that information. And if your website runs on Wix, you can create or connect your profile directly from the Wix dashboard.
In this guide, we'll walk through the setup process, explain how Google verification works, and cover a few common problems you might encounter along the way.
Quick Answer
The short answer: Open your Wix dashboard, go to Marketing Home → Google Business Profile, and click Start Now. From there, you can create a new profile or connect an existing one. You'll need a connected domain, accurate business details, and access to a Google account.
If you're creating a new profile, Google will also ask you to verify that you're authorized to manage the business.
The process is fairly straightforward, but there are a few decisions worth getting right from the beginning.
What Is Google Business Profile?
Google Business Profile (GBP), formerly known as Google My Business, is a free service that helps eligible businesses manage their information on Google Search and Google Maps.
Your profile can show customers important details about your business, including your name, address or service area, phone number, website, operating hours, photos, and reviews.
For example, imagine you run a small pottery studio where customers can attend workshops and buy handmade ceramics.
Someone searching for "pottery classes near me" might come across your profile on Google Maps. They can check your opening hours, look at photos of the studio, read customer feedback, and visit your Wix website to book a class.
Your Google Business Profile gives people a quick introduction to your business. Your website provides the additional information they need to make a decision.
That's why having both can be useful.
If you're new to local search, our article on the benefits of local SEO for small businesses explains how Google Maps and location-based searches fit into a wider marketing strategy.
Before You Start: Is Your Business Eligible?
Not every business qualifies for a Google Business Profile.
Google generally requires businesses to have in-person contact with customers. That includes businesses with physical storefronts and businesses that travel to customers to provide services.
For example:
A pottery studio: Customers visit the studio to shop or attend classes. This can qualify as a storefront business.
A mobile car-detailing service: The business travels to customers' homes or workplaces. This can qualify as a service-area business.
A furniture repair workshop: Customers visit the workshop, but the business also provides repairs at customers' locations. This can qualify as a hybrid business.
An online-only business that never interacts with customers in person generally isn't eligible.
You should also avoid creating a profile using a virtual office, mailbox, or address where your business doesn't actually operate.
Google has specific rules for different business types. If you're unsure which category your business falls into, check its Business Profile guidelines.
What You'll Need
Before opening the Wix setup page, have the following information ready:
Your Wix website with a connected domain
A Google account you control
Your actual business name
A primary business category
Your phone number and website address
Your physical business address or service area
Regular business hours
A few genuine photos of your business, if available
One thing that's easy to overlook is Google account ownership.
If someone else created your business listing, such as a previous employee or marketing agency, find out which account manages it before creating anything new. You don't want to end up with two listings for the same business.
Step-by-Step: Create a New Google Business Profile on Wix
If your business doesn't already have a Google Business Profile, here's how to create one using Wix.
Step 1: Open Google Business Profile in Your Wix Dashboard
First, sign in to your Wix account and open the dashboard for your website.
Look for Google Business Profile under Marketing Home.
Click Start Now to begin.
Wix requires a connected domain to use this integration. If your site is still using only a free Wix subdomain, you'll need to connect a domain before proceeding.
If the menu looks different from the instructions here, use the dashboard search or open Wix's official Google Business Profile setup guide.
Step 2: Choose Create New Profile
Once you're on the setup page, select Create New Profile.
Wix will ask you to enter your business name.
Use the name your customers actually know. Don't add extra keywords, locations, or promotional phrases just because you want to rank for them.
For example, if your business is called "Oak & Clay Studio," enter that name.
Avoid changing it to something like "Oak & Clay Studio – Best Pottery Classes and Handmade Ceramics."
Google expects your profile name to match your real-world business name. Adding unrelated search terms can cause problems with your listing.
Step 3: Check Whether Your Business Already Exists
As you enter your business name, Wix may display matching listings that Google already has.
Take a moment to check them.
If your business appears, select the correct listing, click Next, and follow the Verify & Manage instructions.
If your business doesn't appear, click Next to continue creating a new profile.
This is an important step because business owners sometimes forget that a listing was created years ago.
For instance, a small repair shop might have an older Google Maps listing created by a previous owner. Creating another profile wouldn't solve the ownership problem. The better approach would be to claim the existing listing.
Step 4: Choose Your Business Category
Next, select the category that best describes what your business primarily does.
This helps Google understand your business and match it with relevant searches.
Let's return to our pottery studio example.
If most of the business involves selling handmade ceramics, the owner should choose the most appropriate category for that activity from Google's available options.
If the main service is teaching pottery, a category related to pottery classes or instruction may be more appropriate.
The right category depends on what the business actually offers.
Don't select a category simply because it sounds popular. Choose the closest accurate match.
You can review additional relevant categories later if your business offers more than one type of service.
Step 5: Add Your Business Description and Contact Details
Wix will ask for your basic business information, including a description and phone number.
Your description should explain what you do in plain language.
You don't need to fill it with keywords or make your business sound bigger than it is.
Here's an example for a mobile car-detailing service:
"We provide mobile car cleaning and detailing at customers' homes and workplaces. Our services include interior cleaning, exterior washing, upholstery care, and vehicle detailing. Appointments are available within our listed service areas."
It tells customers what the business does and how the service works without making unnecessary promises.
Google allows a business description of up to 750 characters, but you don't have to use the entire space.
Also, avoid adding promotional offers or website links inside the description. Google provides separate fields for website information.
Step 6: Choose Your Business Location Type
This is one of the most important parts of setting up your Google Business Profile.
Wix offers three location options.
At a physical address
Choose this if customers visit your business at a real, eligible location.
For example, a pottery studio with a staffed shop where customers can visit during opening hours may display its address.
Within a service area
Choose this if you travel to customers instead of welcoming them at your business address.
A mobile car-detailing service is a good example.
The owner might operate from home and travel to customers for appointments. In that case, the business should list the areas it genuinely serves and hide its residential address from the public profile.
At an address and a service area
This option is for businesses that both receive customers at an eligible physical location and provide services elsewhere.
For example, a furniture repair shop may accept furniture at its workshop while also offering repairs at customers' homes.
Choose the option that reflects how your business operates.
A useful rule is to think about what would happen if a customer followed the address shown on Google Maps. Would they reach a legitimate business location where someone could serve them?
If the answer is no, you probably shouldn't display that address as a storefront.
Step 7: Add Opening Hours, Photos, and Other Details
After entering your location, Wix allows you to add more business information.
Click Include optional info to add available details such as opening hours, photos, and business attributes.
Although Wix marks this information as optional, it's worth completing as much as you reasonably can.
For opening hours, use the times when customers can actually visit or contact your business, as appropriate for your business type.
If your shop closes on Mondays, say so. If your business is appointment-only, make that clear wherever the relevant settings allow it.
Photos are useful, too.
For a storefront, include clear pictures of the entrance, signs, interior, and products. For a service-area business, photos of your team, work, equipment, or completed projects may be more helpful.
You don't need professional photography to get started. Well-lit, genuine photos are usually more informative than generic stock images.
Step 8: Submit Your Business Information to Google
Once everything looks correct, click Submit to Google.
If you're not already signed in, Wix may ask you to connect your Google account.
Follow the prompts to authorize the connection.
Google may then ask you to verify your business.
Don't assume the process is finished simply because you've submitted the details.
Creating a listing and completing ownership verification are different steps.
We'll cover verification shortly.
How to Connect an Existing Google Business Profile to Wix
What if your business is already on Google Maps?
You don't need to create another profile.
Wix provides an option to import an existing Google Business Profile, provided you have access to the verified listing.
Here's how:
Open your Wix dashboard and go to Google Business Profile.
Click Start Now.
Select Import Existing Profile.
Sign in to the Google account that manages your business listing.
Click Allow when Google asks you to authorize the connection.
Select the correct business location and click Add.
Once connected, you can manage supported business information through Wix.
According to Wix, edits to supported profile information made in Wix or Google are reflected across both platforms.
You can still open Google directly to manage your listing, and some features or account issues may require using Google's own interface.
What If You Don't Have Access to Your Existing Profile?
Suppose you recently took over a neighborhood flower shop.
The shop already appears on Google Maps, but the previous owner controls its Business Profile. You've created a new Wix website and want to connect the listing.
In this situation, don't create another profile with the same business name and address.
Instead, use Google's Business Profile ownership request process.
Google will guide you through the steps for requesting access. The process can vary depending on the type of business and the current listing.
Once you have the necessary access and the profile is verified, you can return to Wix and connect it.
It's better to resolve ownership properly than create duplicate listings that could confuse customers.
How to Verify Your Google Business Profile
Verification confirms that you're authorized to represent the business.
It's an important part of managing the information customers see on Google Search and Maps.
Google offers several verification methods, but the options aren't the same for every business.
Depending on your business type and location, you may be offered:
Video recording
Live video call
Phone call or text message
Email
Postcard verification
Google decides which verification methods are available. Some businesses may also
need to complete more than one step.
What Happens During Video Verification?
Video verification is worth understanding because it's different from the older process of simply waiting for a postcard.
If Google requests a video recording, it needs to see evidence that your business exists and that you're authorized to manage it.
The video must be recorded through your Business Profile on a mobile device.
Google's current instructions require a continuous, unedited recording of at least 30 seconds.
What you need to show depends on the business.
For a storefront business, Google may need to see the outside of your location, permanent business signage, nearby surroundings, and evidence that you can access or manage the premises.
For a service-area business, Google may ask for evidence of your equipment, business activities, and authority to operate.
Consider a mobile car-detailing business.
A useful verification recording might show the genuine equipment used for detailing, relevant work materials, and other evidence demonstrating that the owner operates the service.
The goal is to prove that it's a real business, not to create a promotional video.
Avoid showing private identification numbers, financial details, or other sensitive information.
After submission, Google reviews the verification information. The process can take several business days, and additional checks may sometimes be required.
For the latest requirements, follow Google's official verification instructions.
Common Google Business Profile Setup Problems on Wix
Even when you follow the steps correctly, you may run into issues.
Here are some common situations and what to check.
1. You Can't Start the Setup Process
If Wix doesn't let you create or import a profile, check whether your website's domain is properly connected.
Wix requires a connected domain for the Google Business Profile integration.
If the domain is already connected, try refreshing the dashboard or opening it in another browser.
2. Your Existing Profile Doesn't Appear
First, check which Google account you're using.
It's common for a business to have several accounts, especially if different employees or agencies have managed its online presence.
Make sure you're signing in with an account that has access to the correct Business Profile.
Also, confirm that the existing profile is verified. Wix requires verification before importing it.
3. Google Says Someone Else Manages Your Business
This usually means the listing is controlled by another account.
Don't create a duplicate profile.
Use Google's ownership request process and follow the instructions for your business.
If a former employee or agency still has access, consider contacting them to arrange a proper ownership transfer.
4. You Don't See the Verification Method You Expected
Google determines which methods are available for each profile.
You might see video verification even if an older tutorial tells you to expect a postcard.
Follow the options shown in your account.
If verification fails, review the reason Google provides and use its troubleshooting process rather than repeatedly submitting the same information.
5. Importing Your Profile Keeps Failing
Wix recommends checking your browser settings, including cookies, and trying another browser.
A VPN can also cause location-related problems during the connection process.
Check that your business location information is accurate and that you're connecting from an appropriate location.
If the problem continues, consult Wix Support with the relevant error details.
Should You Set Up Google Business Profile Through Wix or Directly Through Google?
Both options are valid.
Using Wix is convenient if you already manage your website there and want to handle supported Business Profile information from the same dashboard.
However, you don't need Wix to create a Google Business Profile.
You can also visit Google Business Profile and create or claim your business directly.
The Google route may be more practical when you need to recover an existing listing, resolve an ownership dispute, or deal with verification problems.
For an existing verified profile, you can handle the necessary work in Google and connect it to Wix afterward.
The important thing isn't which dashboard you start with. It's making sure your business information is accurate and that you have proper ownership of the listing.
What Should You Do After Setting Up Your Profile?
Once your profile is connected and verified, take a few minutes to review how it appears to customers.
Start with the basics.
Check your business name and category. Make sure both accurately describe your business.
Review your address or service area. If you don't receive customers at your location, don't expose a private address unnecessarily.
Update your opening hours. Remember to add special hours for holidays and temporary schedule changes.
Check your website link. It should lead to the right Wix page, not an outdated website or unrelated landing page.
Add useful photos. Show people what they can expect when they visit your business or use your service.
Manage customer reviews. You can invite customers to share genuine feedback, but don't offer discounts, gifts, or other rewards in exchange for reviews.
Keep your services accurate. If you stop offering something, remove or update that information.
You can also check the Performance section of your verified Google Business Profile to see available data about how people discover and interact with your listing.
Depending on your business, that may include searches, profile views, website clicks, phone-button clicks, and requests for directions.
These numbers are useful, but they need context. A website click doesn't necessarily become a customer, and a profile view doesn't automatically lead to a sale.
If you want a more detailed explanation of what to improve after setup, read our Google Business Profile optimization guide.
It covers the ongoing work involved in keeping a profile useful and relevant.
Remember That Your Wix Website Still Matters
A Google Business Profile helps customers find and contact your business, but it doesn't replace a good website.
Someone might find your pottery studio on Google Maps and then visit your Wix website to check class prices, look at examples of previous workshops, or book a session.
Make sure those pages are clear and easy to use.
Your website should explain your services, show where you operate, and give visitors a straightforward way to contact you.
For a broader approach to improving your site, see our Wix SEO guide.
And if you're working on visibility within a specific city or service area, our local SEO best practices explain other useful steps, including local keyword targeting, business citations, and location-specific website content.
Frequently Asked Questions
Is Google Business Profile Free on Wix?
Google Business Profile is free for eligible businesses.
However, Wix requires a connected domain to use its built-in Google Business Profile integration. Any Wix plan or domain costs are separate from Google's free Business Profile service.
Can I Create a Google Business Profile Without a Physical Store?
Yes, if you operate an eligible service-area business that visits customers in person.
For example, a mobile cleaning company may qualify even without a public storefront.
You should enter the areas you actually serve and hide your address if customers don't visit your business location.
An online-only business with no in-person customer contact generally doesn't qualify.
Can I Connect an Existing Google Business Profile to Wix?
Yes. Select Import Existing Profile from the Google Business Profile section of your Wix dashboard.
You'll need access to the Google account managing the verified listing.
How Long Does Google Business Profile Verification Take?
It depends on the verification method and whether Google requires additional checks.
Some verification processes are completed quickly, while others involve manual review or waiting for a code.
Google's documentation currently says that verification reviews can take up to five business days, although some cases take longer.
Will Connecting My Google Business Profile to Wix Improve My Rankings?
Not automatically.
Connecting the profile makes management more convenient, but it isn't a direct shortcut to better rankings.
Google says local rankings are mainly based on relevance, distance, and prominence.
Keeping your information complete and accurate can help Google understand your business, but nobody can guarantee a particular position in Google Maps.
Why Isn't My Business Showing on Google Maps?
First, check whether your profile is verified.
Then review its status to see whether Google has requested additional information or flagged a problem.
If your profile is verified and active, remember that local search results vary depending on the searcher's location and the query they use.
Not appearing for a particular search doesn't always mean your listing is broken.
Can I Manage More Than One Business Location Through Wix?
Yes. Wix supports adding and importing multiple business locations.
Each location should represent a genuine business operation that meets Google's eligibility and location guidelines.
Final Thoughts
Setting up a Google Business Profile on Wix isn't particularly complicated, but getting the details right matters.
Before creating a new listing, check whether your business already has one. Use your actual business information, choose the correct location type, and follow the verification method Google provides.
Once everything is connected, make sure the profile stays accurate as your business changes.
It's also worth checking your listing occasionally from a customer's point of view. Is the phone number correct? Are your hours up to date? Does the website link work? Are the photos still relevant?
Those simple checks are more useful than constantly changing your profile in the hope of improving rankings.
If you're having trouble connecting your profile to Wix, dealing with verification, or managing an existing listing, WixSolution can help you review the issue and decide what needs to be fixed.
You can learn more about our Google Business Profile maintenance service or book a consultation to discuss your Wix website and local search presence.
